Mighty Corp.'s Conditions for their Trade Secrets

Local cigarette manufacturer Mighty Corp. is willing to reveal their trade secrets on how it captured a large portion of the low-end cigarette market, so long as foreign competitors stop bullying them and monopolizing the market.

“We’ve eaten their market because their people have not been working and that their down-the-line distribution is gone,” said the president of Mighty Corp.

“Gone is the key word,” he said, “because while MC anticipated the possible effects of the Sin Tax Law and drew up its own strategy, its giant competitor relied mostly on its traditional marketing style of pushing premium and sub-premium brands and invariably neglected equally promoting its joint-venture partner Fortune Tobacco’s six different brands of P1 per stick cigarettes and, thus, many of its country-wide network also switched, largely for economic reason, to MC’s sales force which continued to expand.”

“You see it’s not only consumers shifting from premium and sub-premium brands which PMFTC dominated for many years but also some of their salesmen and other cigarette vendors to MC network now selling our products which admittedly are more tasty, smooth and aromatic,” the MC executive said, adding that in addition “we have an efficient workforce, no foreign obligations and most of all the ability to apply the knowledge and wisdom of comparative and managerial economics.”

“Not really so much on knowledge though because it’s practically unlimited. What is important is wisdom because it gives you the ability to perceive what is important and what is not in the crucial three stages of business operations which are sourcing of cheap but quality raw materials, manufacturing and marketing of products,” he said.

Oppose to their competitors, Mighty Corp.'s excise tax greatly increased since the implementation of the Sin Tax Law, greatly benefitting the economy.

MC's market share also received a significant increase since the implementation of the law.

“We are happy with the result of our intelligence research and business war-games which we had at the advent of the Sin Tax Law,” he said, adding that: “we had anticipated the advantages of the tax measure, prognosticating at the same that there was going to be a major shift in the smoking preferences of the majority of the Filipino consumers, either migrate to low-cost brand or entirely quit the vice or reduce the frequency of smoking for economic and health reasons.”